Lifestyle brand Chufy celebrates Japanese art and culture through inspired womenswear created with the Luxury Collection Hotels & Resorts.
Even if you’re not one of her 177,000 Instagram followers, you may recognize Sofia Sanchez de Betak from fashion campaigns (Roger Vivier, Bergdorf Goodman, David Webb), glossies (like Vogue, Town & Country, and Harper’s Bazaar), or her coffee-table book Travels with Chufy (published by Assouline just last Spring). Now, the fashion consultant has teamed up with the Luxury Collection Hotels & Resortsto create a 36-piece capsule collection of women’s clothing and accessories for her label, Chufy.
What inspired the capsule? De Betak, who is based in New York, cites the bold prints, vintage fabrics, and vibrant colors featured in pieces she was gifted during a recent trip to Japan: “Both the Prince Gallery in Tokyo and Suiran in Kyoto had beautiful kimonos waiting for me in my room upon arrival,” she says. “I ended up wearing each lovely garment throughout my travels.”
And so, with the help of local artisans, De Betak created a range of ready-to-wear garments—including silk kimono dresses, Nibushiki bomber jackets, and cropped pajama pants—and accessories, such as eye masks and envelope pouches. Prints of cherry blossoms, koinobori fish, and dragons are featured throughout.