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Sofía Sanchez de Betak Piles Travels Into Collection, Book

PARIS — Sofía Sanchez de Betak has been up since 4 a.m., following a 12-hour flight from Japan. She is bare-faced, her hair is damp and she is wearing a tent dress made from old bed sheets. It’s her first day in her new temporary Paris digs — she and her husband, show producer Alexandre de Betak, are staying in his Paris office while their home is being renovated — and she is still finding her bearings. Despite all this, she looks effortlessly gorgeous — a walking affront to any Instagram filter. An art director and graphic designer by training, the Buenos Aires-born influencer known as Chufy — with 123,000 followers on Instagram — is something of a professional globe-trotter....

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5 Days, 5 Looks, 1 Girl: Sofía Sanchez de Betak

See what model and travel book author Sofía Sanchez de Betak wore last week. DAY ONE   DAY TWO   DAY THREE “I love this dress because it’s cute and colorful and I can still look chic and ready for a meeting right when I get off a plane, if I need to. It won’t wrinkle! I just wear a ponytail and a sweater, always, and I’m set.”   DAY FOUR   DAY FIVE “I’m always entertaining. This dress is just asking for an invitation to the party!”

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An Inspiring New Travel Guide With Style and Soul

ON HER HONEYMOON two years ago, Sofía Sanchez de Betak found herself at a highly recommended, expensive boutique hotel in Brazil—and was utterly miserable. “It was in a very beautiful place,” she explained, “but it lacked a soul.” So Ms. Sanchez de Betak, 30, a Buenos Aires-born and New York-based art director who’s traveled extensively, decided to create a guide focused not just on butler services and 1,000-thread-count sheets but experiences and people. She wanted to help others find “what I look at as luxury,” she said. “There’s nothing better than when a lodge owner sits with you at the table.” Out this week, her book, called “Travels with Chufy,” features 20 such soulful adventures. (Chufy, a childhood nickname, is...

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