News — Bergdorf Goodman RSS



Sofía Sanchez de Betak Piles Travels Into Collection, Book

PARIS — Sofía Sanchez de Betak has been up since 4 a.m., following a 12-hour flight from Japan. She is bare-faced, her hair is damp and she is wearing a tent dress made from old bed sheets. It’s her first day in her new temporary Paris digs — she and her husband, show producer Alexandre de Betak, are staying in his Paris office while their home is being renovated — and she is still finding her bearings. Despite all this, she looks effortlessly gorgeous — a walking affront to any Instagram filter. An art director and graphic designer by training, the Buenos Aires-born influencer known as Chufy — with 123,000 followers on Instagram — is something of a professional globe-trotter....

Continue reading



Sofia Sanchez de Betak Wants You To Wear Gaucho Pants And Poncho Vests This Summer

Growing up in Buenos Aires, art director and fashionista Sofia Sanchez de Betak would take weekend trips to the Argentinian countryside to go fly fishing and horseback riding by the river with her family. It's no surprise then that she chose Patagonia, the idyllic mountainous region at the southern end of South America as her inspiration and look book location for her debut ready-to-wear line, Chufy, named after her Instagram handle. “It’s pure paradise, it's a place really close to my heart,” explains the 32-year-old designer, who’s collection launches tomorrow at Bergdorf Goodman. The collection features classic Argentinian styles she embellished with her unique touch, such as linen gaucho pants, wool ponchos, embroidered blouses, and leather accessories. As an ode to her...

Continue reading



MEET THE ARGENTINIAN IT-GIRL BEHIND CHUFY

In anticipation of Bergdorf Goodman’s launch of the Argentinian Collection by Chufy this week, we sat down with designer Sofia Sanchez de Betak to talk about her travels and how they inspire her. Focusing on the iconic style of her home country, Argentina, the Chufy collection was designed in collaboration with local artists and produced entirely in Argentina. Bergdorf Goodman: Your background is in the editorial world as an art director and fashion consultant. What made you want to create your own collection?Sofia Sanchez de Betak: I have been making my own clothes for a long time, mostly inspired in travels, or made with fabrics and details I would find abroad. With time, these became my staple pieces, getting countless compliments from friends...

Continue reading