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Sofía Sanchez de Betak Piles Travels Into Collection, Book

PARIS — Sofía Sanchez de Betak has been up since 4 a.m., following a 12-hour flight from Japan. She is bare-faced, her hair is damp and she is wearing a tent dress made from old bed sheets. It’s her first day in her new temporary Paris digs — she and her husband, show producer Alexandre de Betak, are staying in his Paris office while their home is being renovated — and she is still finding her bearings. Despite all this, she looks effortlessly gorgeous — a walking affront to any Instagram filter. An art director and graphic designer by training, the Buenos Aires-born influencer known as Chufy — with 123,000 followers on Instagram — is something of a professional globe-trotter....

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Sofia Sanchez de Betak Wants You To Wear Gaucho Pants And Poncho Vests This Summer

Growing up in Buenos Aires, art director and fashionista Sofia Sanchez de Betak would take weekend trips to the Argentinian countryside to go fly fishing and horseback riding by the river with her family. It's no surprise then that she chose Patagonia, the idyllic mountainous region at the southern end of South America as her inspiration and look book location for her debut ready-to-wear line, Chufy, named after her Instagram handle. “It’s pure paradise, it's a place really close to my heart,” explains the 32-year-old designer, who’s collection launches tomorrow at Bergdorf Goodman. The collection features classic Argentinian styles she embellished with her unique touch, such as linen gaucho pants, wool ponchos, embroidered blouses, and leather accessories. As an ode to her...

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Le lancement du livre " Travels with Chufy " chez colette

Natalia Vodianova, Peter Lindbergh ou encore Caroline de Maigret... Tous se sont rassemblés ce mardi 6 juin chez colette lors de la soirée de lancement du livre "Travels with Chufy" de Sofia Sanchez de Betak : un ouvrage paru aux éditions Assouline et baigné de destinations secrètes, refuges hors-radars et expériences inoubliables proposés par l'auteur. Un instant dédicace suivi d'un pique-nique aux accents exotiques du côté de Pont Royal. Revue en images des personnalités présentes par Virgile Guinard.

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Colette Party for the Launch of Sofia Sanchez' New 'CHUFY' Collection

Sofia Sanchez de Betak has been a busy girl. The jet-setting stylista has long been a style influencer – but last night in Paris she made it exceedingly official, launching her own fashion line CHUFY, in conjunction with her new Assouline book Travels With CHUFY. On hand at to celebrate at Colette were the famous and the fabulous, including  Natalia Vodianova, Peter Lindbergh and Jean Baptiste Mondino.

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