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Sofía Sanchez de Betak Piles Travels Into Collection, Book

PARIS — Sofía Sanchez de Betak has been up since 4 a.m., following a 12-hour flight from Japan. She is bare-faced, her hair is damp and she is wearing a tent dress made from old bed sheets. It’s her first day in her new temporary Paris digs — she and her husband, show producer Alexandre de Betak, are staying in his Paris office while their home is being renovated — and she is still finding her bearings. Despite all this, she looks effortlessly gorgeous — a walking affront to any Instagram filter. An art director and graphic designer by training, the Buenos Aires-born influencer known as Chufy — with 123,000 followers on Instagram — is something of a professional globe-trotter....

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Sofia Sanchez de Betak Wants You To Wear Gaucho Pants And Poncho Vests This Summer

Growing up in Buenos Aires, art director and fashionista Sofia Sanchez de Betak would take weekend trips to the Argentinian countryside to go fly fishing and horseback riding by the river with her family. It's no surprise then that she chose Patagonia, the idyllic mountainous region at the southern end of South America as her inspiration and look book location for her debut ready-to-wear line, Chufy, named after her Instagram handle. “It’s pure paradise, it's a place really close to my heart,” explains the 32-year-old designer, who’s collection launches tomorrow at Bergdorf Goodman. The collection features classic Argentinian styles she embellished with her unique touch, such as linen gaucho pants, wool ponchos, embroidered blouses, and leather accessories. As an ode to her...

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Sofia Sanchez de Betak on Life in a Suitcase and Her “Chufy” Empire

For Sofia Sanchez de Betak, there’s nothing better than a sweet escape to an off-the-radar destination in far-flung locales around the globe. Now, the sartorial darling andfashion consultant has turned her love for all things travel into a budding “Chufy” empire, comprised of a book and clothing and accessory line inspired by her journeys. What sparked your desire to write your new book, Travels With Chufy?There’s so much information [on travel] out there nowadays—blogs, websites—but it’s hard to get the right recommendations and to know who to trust. Where to start? Where to go? Whose advice is worth following? My book puts together all these pieces, covering what I’ve been discovering for many years and capturing my love for traveling. Where did...

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A First Look at Sofía Sanchez de Betak’s South American–Inspired New Clothing Line

Sofía Sanchez de Betak lives out of her suitcase. The art director, fashion consultant, and designer has made a career out of exploring various corners of the world and finding inspiration in the most unexpected locales. For her latest venture, she journeyed back to a place she knows well and loves deeply—her native Argentina. On June 1, De Betak will launch Chufy, a clothing line inspired by her travels around the world and for the first iteration, South America in particular. The collection includes around 25 pieces of ready-to-wear and accessories priced between $495 and $2,890, and will be sold exclusively at Bergdorf Goodman in New York, Colette in Paris, The Webster in Miami and Houston, and on MatchesFashion.com. De...

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