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SPRING 2018 READY-TO-WEAR - CHUFY

Influencer-led brands are proliferating these days—see Attico, see Totême, see Rouje by Jeanne Damas. Sofía Sanchez de Betak, who launched her label Chufy a year ago, is a street style favorite of photographers Phil Oh and Tommy Ton, and she has a robust, engaged following on Instagram, but she earned her fashion bona fides behind the camera at agencies including Lloyd & Co., AR New York, and Laird & Partners. Those experiences taught her the ins and outs of branding, and as a result, the concept she’s come up with is quite savvy. The Chufy collection—Chufy being de Betak’s nickname—is inspired by her travels and made in partnership with The Luxury Collection. Season one was Argentina (from whence she hails),...

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Diane von Furstenberg, Olivia Palermo, and More Celebrate Sofía Sanchez de Betak’s New Japan-Inspired Collection

For artists, writers, and designers, travel has long served as inspiration for the creative process: think Jacquemus’s Fall 2018 collection, which was an ode to Morocco. Likewise, for Sofía Sanchez de Betak, it was a trip abroad to Japan with the Luxury Collection that drove her new collection for Chufy, her lifestyle brand. Make that many trips to Japan. At a two-part fête to celebrate the launch, which includes clothing and accessories like eye masks and lunch boxes, De Betak tells Vogue: “I’ve been at least five times, and my husband has been at least 20. We fell in love with the country—we have a tatami room in our house, and our daughter is named Sakura, which means cherry blossom in Japanese.” The night kicked...

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Sofía Sanchez de Betak Piles Travels Into Collection, Book

PARIS — Sofía Sanchez de Betak has been up since 4 a.m., following a 12-hour flight from Japan. She is bare-faced, her hair is damp and she is wearing a tent dress made from old bed sheets. It’s her first day in her new temporary Paris digs — she and her husband, show producer Alexandre de Betak, are staying in his Paris office while their home is being renovated — and she is still finding her bearings. Despite all this, she looks effortlessly gorgeous — a walking affront to any Instagram filter. An art director and graphic designer by training, the Buenos Aires-born influencer known as Chufy — with 123,000 followers on Instagram — is something of a professional globe-trotter....

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Sofia Sanchez de Betak Wants You To Wear Gaucho Pants And Poncho Vests This Summer

Growing up in Buenos Aires, art director and fashionista Sofia Sanchez de Betak would take weekend trips to the Argentinian countryside to go fly fishing and horseback riding by the river with her family. It's no surprise then that she chose Patagonia, the idyllic mountainous region at the southern end of South America as her inspiration and look book location for her debut ready-to-wear line, Chufy, named after her Instagram handle. “It’s pure paradise, it's a place really close to my heart,” explains the 32-year-old designer, who’s collection launches tomorrow at Bergdorf Goodman. The collection features classic Argentinian styles she embellished with her unique touch, such as linen gaucho pants, wool ponchos, embroidered blouses, and leather accessories. As an ode to her...

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