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INSIDER: CHUFY

Sofia Sanchez de Betak or Chufy as she has come to be known is a force to be reckoned with. She started her career in graphic design in her native Argentina, upon relocating to New York City she worked as an Art Director at Lloyd & Co., you have probably seen her on the pages of your favorite magazine, and has recently written her first book Travels with Chufy: Confidential Destinations published by Assouline. Through her love of fashion and travel has become the It Girl she is today. Another feat to add to her long list of accomplishments? Designing her very own collection, of course! She has recently launched her very own line CHUFY inspired in her love of Argentina, her native country. We caught...

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Sofia Sanchez de Betak on Life in a Suitcase and Her “Chufy” Empire

For Sofia Sanchez de Betak, there’s nothing better than a sweet escape to an off-the-radar destination in far-flung locales around the globe. Now, the sartorial darling andfashion consultant has turned her love for all things travel into a budding “Chufy” empire, comprised of a book and clothing and accessory line inspired by her journeys. What sparked your desire to write your new book, Travels With Chufy?There’s so much information [on travel] out there nowadays—blogs, websites—but it’s hard to get the right recommendations and to know who to trust. Where to start? Where to go? Whose advice is worth following? My book puts together all these pieces, covering what I’ve been discovering for many years and capturing my love for traveling. Where did...

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A First Look at Sofía Sanchez de Betak’s South American–Inspired New Clothing Line

Sofía Sanchez de Betak lives out of her suitcase. The art director, fashion consultant, and designer has made a career out of exploring various corners of the world and finding inspiration in the most unexpected locales. For her latest venture, she journeyed back to a place she knows well and loves deeply—her native Argentina. On June 1, De Betak will launch Chufy, a clothing line inspired by her travels around the world and for the first iteration, South America in particular. The collection includes around 25 pieces of ready-to-wear and accessories priced between $495 and $2,890, and will be sold exclusively at Bergdorf Goodman in New York, Colette in Paris, The Webster in Miami and Houston, and on MatchesFashion.com. De...

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We Can’t Wait For This Travel-Inspired Line’s Launch

With well over 100,000 followers on Instagram, it’s clear we’re not the only ones to lust over all the looks of art director turned style icon Sofia Sanchez de Betak, better known her nickname of Chufy. The Argentinean beauty already proved her influence last summer when her custom line of artsy, summer-perfect tunic dresses consistently sold out, and more recently with the publication of her first book, Travels With Chufy. And soon enough we’ll be even closer to achieving Sofia’s worldly signature style: starting June 1st fans will be able to able to shop from a full line of clothing, jewelry, and accessories inspired by her native country (think gaucho pants, ponchos, dramatic blouses, and embroidered leather espadrilles). But the...

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