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Sofia Sanchez de Betak Launches Her Fashion Line, Chufy


Sofia Sanchez de Betak is known for being an international jet-setter. But for her very first ready-to-wear collection, Chufy, she looked home to Argentina for inspiration. “It’s very gaucho, with a twist,” is how she describes it. “There's many types of gaucho looks across Argentina. It's never the same attire for any gaucho—each area has its own iconic style—and that's what makes them so unique. For my collection I did a selection of my favorite pieces and reinterpreted them, trying to find the right balance between countryside and city style.” Wondering where the name Chufy comes from? “It's a childhood nickname,” Sanchez de Betak explains. “We had four Sofias in my class, so we all had to get nicknames! Mine comes from...

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Sofia Sanchez de Betak to launch new brand Chufy at Bergdorf Goodman

Chufy, which is Sofía’s nickname, draws inspiration from Sofía’s travels and indigenous cultures. Sofía sources and collects clothing from all over the world and partners with local artisans to produce pieces that boast authentic local craftsmanship.Born in Buenos Aires, Sofía relocated to New York City to work with Lloyd & Co as Art Director. While at Lloyd & Co, she worked with companies and brands such as Estée Lauder and Derek Lam, and after parting ways with the company, she worked on projects with Marni, Chloe, Tiffany & Co, Kohl’s, Belstaff, Ermenegildo Zegna, John Hardy, and Neiman Marcus. In addition, she shot campaigns and advertorials for Barneys, David Webb, Hogan, Chanel, Massimo Dutti, and Zara. In 2014, Sofia married Alexandre...

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