We Can’t Wait For This Travel-Inspired Line’s Launch


With well over 100,000 followers on Instagram, it’s clear we’re not the only ones to lust over all the looks of art director turned style icon Sofia Sanchez de Betak, better known her nickname of Chufy. The Argentinean beauty already proved her influence last summer when her custom line of artsy, summer-perfect tunic dresses consistently sold out, and more recently with the publication of her first book, Travels With Chufy. And soon enough we’ll be even closer to achieving Sofia’s worldly signature style: starting June 1st fans will be able to able to shop from a full line of clothing, jewelry, and accessories inspired by her native country (think gaucho pants, ponchos, dramatic blouses, and embroidered leather espadrilles). But the eponymous brand has plans to explore the styles of other parts of the world as well, with future collections to be based on Chufy’s travels to Japan and Kenya. Though you’ll have to wait a few more days to be able to purchase pieces from the first drop—which you can do at Bergdorf Goodman or Matches Fashion, among a few other places—we’ve gone ahead and cherry-picked a few we’re already obsessed with to tide you over.