The oft-photographed Sofia Sanchez de Betak, known by her nickname and Insta handle Chufy, has been making other designers’ clothes look good for years. Now it’s her turn. The Argentinian model and girl about town just launched her own brand, Chufy. “I've had the dream for many years, I cannot believe it's happening! I always loved shopping or getting inspiration from my travels, either buying fabrics during trips and making my own clothes when back at home, or finding great artisans or tailors around the world and getting my custom clothes as souvenirs,” she explains. In honor of her new line hitting retail, BAZAAR asked Sanchez de Batek to showcase her favorite piece in the collection, three ways. Her current most valuable fashion player? “My Chufy poncho vest! Because it works well for any season and layers perfectly with almost everything, a leather jacket, a pair of jeans, a jumpsuit or a dress. I love that it protects my chest and works as a scarf, and also my back, which makes it perfect for planes.”
Look 1: Work Meetings
Chufy Chef Shirt, Ring, Earrings, Poncho Vest and Isabel Marant boots
How would you describe the aesthetic of Chufy?
It's an adventurous and multilayered world, with "Chufy", you can be camping in the Masai Mara in a horseback riding safari, as well as island hopping in artsy Japan.
Look 2: Brunch
How does Chufy reflect your personal style?
To perfection! My style is all about the places I've been to, and how thy touched me and influenced me. I'm full of stories and colors thanks to this wonderful world that I get to explore in my travels.
Who is the woman you see wearing it?
A wild soul, with thirst for adventures and knowledge.
Tell me about the story behind the name?
It's been my nickname for ever! Sofia sofi chofi chufy!
Look 3: Weekend Shopping
Vintage jumpsuit, Chufy necklace , earrings, poncho vest and Isabel Marant boots
Is your hometown an inspiration?
For this collection it is, I wanted to launch with an Argentinian collection as it is strongly embedded in my DNA.
What makes Argentine style unique?
The exquisite balance between a rustic yet stylish countryside, and a big cosmopolitan city with a vast population of European heritage.
