Sofía Sanchez de Betak, aka "Chufy", is a world-renowned style icon and author of the Assouline published book, "Travels with Chufy". In her book, Sofía highlights off-the-radar hideaways and secluded retreats where those in the know seek unforgettable experiences. Born in Buenos Aires, today Sofía splits her time between NY, Paris, and Mallorca where she lives with her husband and daughter.
With a keen eye and love for fashion and travel, Sofía has collaborated with several magazines and brands, working on special projects and often served as a brand ambassador. This list includes Chanel, Valentino, Rodarte, Chloe, Dior, YSL, Mary Katrantzou, Peter Pilotto, Roger Vivier, Mango, Massimo Dutti, Globe Trotter, Jason Wu, The Luxury Collection (Starwood Hotels), Vogue, Condé Nast Traveler, Harper’s Bazaar, W Magazine, Revista La Nación, WallStreet Journal, T Magazine, AD Magazine, Paper Magazine, among others.
Founded in 2017, Chufy is a fashion brand that features ready-to-wear clothing and accessories, with a focus on sustainable fabrics and hand-painted patterns.
Sofia's bold and vibrant designs are influenced by every place she visits and each person she meets. Chufy reflects a modern sensibility combined with traditional elements.
The brand embodies a woman, like Sofia, who enjoys exploring the world and wants to be comfortable yet sophisticated.
As an expert globe-trotter, Sofia draws inspiration for each season from different destinations, picking places where she feels a deep connection to the land and its people, places steeped in culture and history.
With a love for nature, Chufy is committed to making sustainable choices in every step of the production process. The brand believes in caring for the planet for future generations to come.
Every year Sofia teams up with different brands and artists to create special collaborations. This has included working with iconic actress Rossy de Palma and acclaimed artist André Saraiva.
She has also collaborated with brands like Roger Vivier creating the Tango bag, with Clergerie to develop a travel-inspired shoe line, a collection of suitcases for Globe Trotter, a sustainable shoe collection inspired by the sea for Santoni, and a celebrity-worn collection for Mango that was sold globally.
After launching covering the windows of Bergdorf Goodman in NYC and Colette in Paris, Chufy is now exclusively available on www.chufy.com and carried in over 130 retailers worldwide, such as The Webster, Saks, Neiman Marcus, Parlour X, Lulli, Luisa Beach, Intermix among others.